Involvement as a Fundraising Method

A study recently released by the Association for Healthcare Philanthropy (AHP) challenges traditional views of big-money fundraising, and validates our contention about why you should make effort to involve volunteers in meaningful ways.

The AHP looked at 31 organizations from 17 states and 2 Canadaian Provinces, and examined their fundraising efforts against results over time. AHP advocates using business practices such as benchmarking to make decisions and plan strategy.

Based on initial results of its Performance Benchmarking Service, a systematic method to compare and contrast hospital fundraising efforts, they found was that today’s most effective fundraisers use a variety of well-rounded programs and activities to raise money, shattering the myth that big ticket galas, golf tourneys and telethons are the only way to attract donors.

The most successful fundraising programs have a sustained emphasis on building relationships and cultivating and maintaining major gift donors.

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